Seminal works are those books, or other resources, that are pivotal in that subject. They provide initial important ideas and are often quoted, cited, or referred to by other resources.
Decision Theory Seminal Works
Bibliography
Ajzen, I., & Fishein, M. (1980). Understanding attitudes and predicting social behavior. Prentice-Hall. (print)
Bensoussan, B., & Flesher, C. (2012). Analysis without paralysis: 12 tools to make better decisions. Pearson.
Bram, U. (2014). Thinking statistically. Kuri Books.
Cohen, J. (2013). Statistical power analysis for the behavioral sciences. Elsevier Science. (ebook)
Gigerenzer, G. (2008). Gut feelings: The intelligence of the unconscious. Penguin Books. (print)
Gladwell, M. (2005). Blink: The power of thinking without thinking. Little, Brown and Co. (print)
Goodwin, P., & Wright, G. (2014). Decision analysis for management judgement. Wiley.
Hallinan, J. T. (2009). Why we make mistakes: How we look without seeing, forget things in seconds, and are all pretty sure we are way above average. Broadway Books. (ebook)
Hammond, J. S., Keeney, R. L., & Raiffa, H. (1999). Smart choices: A practical guide to making better decisions. Harvard Business School Press. (ebook)
Heath, C., & Heath, D. (2013). Decisive: How to make better choices in life and work. Crown Business. (print)
Kahneman, D. (2011). Thinking, fast and slow. Farrar, Straus and Giroux. (print)
Keeney, R. L. (1992). Value-focused thinking: A path to creative decision making. Harvard University Press. (ebook)
Koomey, J. (2017). Turning numbers into knowledge: Mastering the art of problem solving. Analytics Press. (print)
Leach, P. (2014). Why can't you just give me the number?: An executive's guide to using probabilistic thinking to manage risk and make better decisions. Probabilistic. (print)
Lehrer, J. (2010). How we decide. Houghton Mifflin Harcourt. (print)
Lempert, R. J., Popper, S. W., & Bankes, S. C. (2003). Shaping the next one hundred years: New methods for quantitative, long-term policy analysis. RAND. (ebook)
Morgan, M. G., Henrion, M., & Small, M. J. (1992). Uncertainty: A guide to dealing with uncertainty in quantitative risk and policy analysis. Cambridge University Press. (print)
Nutt, P. C. (2002). Why decisions fail: Avoiding the blunders and traps that lead to debacles. Berrett-Koehler Publishers. (ebook)
Raiffa, H. (1970). Decision analysis. Addison-Wesley.
Rosenzweig, P. M. (2007). The halo effect -- and the eight other business delusions that deceive managers. Free Press. (print)
Scwartz, B. (2016). The paradox of choice: why more is less. HarperCollins Publishers. (print)
Shore, Z. (2010). Blunder: Why smart people make bad decisions. Bloomsbury. (ebook)
Siegel, E. (2016). Predictive analytics: The power to predict who will click, buy, lie, or die. Wiley. (ebook)
Silver, N. (2012). The signal and the noise: Why so many predictions fail -- but some don't. Penguin Press. (print)
Surowiecki, J. (2004). The wisdom of crowds: Why the many are smarter than the few and how collective wisdom shapes business, economies, societies, and nations. Doubleday. (print)
Taleb, N. N. (2005). Fooled by randomness: The hidden role of chance in life and in the markets. Random House. (ebook)
Useem, M. (2006). The go point: When it's time to decide -- Knowing what to do and when to do it. New York Crown Business. (ebook)
Management Seminal Works
Bibliography
Anerews, K. R. (1987). The concept of corporate strategy. Irwin.
Argyris, C. (1999). On organizational learning. Blackwell Business.
Barnard, C. I. (1968). The functions of the executive. Harvard University Press.
Bennis, W. G. (2009). On becoming a leader. Basic Books.
Bennis, W. G., & Nanus, B. (1985) Leaders: The strategies for taking charge. Harper & Row.
Blanchard, K. H., & Johnson, S. (1982). The one minute manager. Morrow.
Buckingham, M. (2016). First, break all the rules. Gallup Press.
Burns, J. M. (1978). Leadership. Harper & Row.
Chandler, A. D. (1962). Strategy and structure: Chapters in the history of the industrial enterprise. M.I.T. Press.
Collins, J. C. (2001). Good to great: Why some companies make the leap… and others don’t. HarperBusiness.
Collins, J. C., & Porras, J. I. (2002). Built to last: Successful habits of visionary companies. HarperBusiness Essentials.
Cyert, R. M., & March, J. G. (1992). A behavioral theory of the firm. Blackwell Business.
Deming, W. E. (2000). Out of the crisis. MIT Press.
Drucker, P. F. (2007). The practice of management. Elsevier Science.
Drucker, P. (2001). The essential Drucker: Selections from the management works of Peter F. Drucker. HarperBusiness.
Fayol, H. (2013). General and industrial management. Martino Publishing.
Follett, M. P. (2013). Dynamic administration: The collected papers of Mary Parker Follett. Martino Publishing.
Forrester, J. W. (2013). Industrial dynamics. Martino.
Gerber, M. E. (1995). The e-myth revisited: Why most small businesses don't work and what you can do about it. HarperBusiness.
Goleman, D. (2006). Emotional intelligence. Bantam Books.
Goldratt, E. M., & Cox, J. (2014). The goal: A process of ongoing improvement. North River Press. (Catalog Entry)
Hamel, G., & Prahalad, C. K. (1996). Competing for the future. Harvard Business School Press. (Catalog Entry)
Hammer, M., & Champy, J. (1993). Reengineering the corporation: A manifesto for business revolution. HarperBusiness. (Catalog Entry)
Handy, C. B. (1989). The age of unreason. Harvard Business School. (Catalog Entry)
Herzberg, F., Mausner, B., & Snyderman, B. B. (1993). The motivation to work. Transaction Publishers. (Catalog Entry)
Kanter, R. M. (1984). The change masters: Innovation and entrepreneurship in the American corporation. Simon & Schuster. (Catalog Entry)
Kotter, J. P. (2012). Leading change. Harvard Business Review Press. (Catalog Entry)
Maslow, A. H., Stephens, D. C., & Heil, G. (1998). Maslow on management. John Wiley. (Catalog Entry)
Maslow, A. H., & Stephens, D. C. (2000). The Maslow business reader. Wiley. (Catalog Entry)
Mayo, E. (2010). The human problems of an industrial civilization. Routledge. (Catalog Entry)
McGregor, D. (1985). The human side of enterprise. McGraw-Hill. (Catalog Entry)
Mintzberg, H. (1994). The rise and fall of strategic planning: Reconceiving roles for planning, plans, planners. Free Press. (Catalog Entry)
Pande, P. S., Neuman, R. P., & Cavanagh, R. R. (2014). The six sigma way: How to maximize the impact of your change and improvement efforts. McGraw-Hill Education. (Catalog Entry)
Peters, T. J., & Waterman, R. H. (1982). In search of excellence: Lessons from America's best-run companies. Harper & Row. (Catalog Entry)
Porter, M. E. (1985). Competitive strategy: Techniques for analyzing industries and competitors. Free Press. (Catalog Entry)
Schein, E. H., & Schein, P. A. (2017). Organizational culture and leadership. John Wiley and Sons, Inc. (Catalog Entry)
Senge, P. M. (1990). The fifth discipline: The art and practice of the learning organization. Doubleday/Currency. (Catalog Entry)
Simon, H. A. (1997). Administrative behavior. FreePress. (Catalog Entry)
Sloan, A. P. (1990). My years with General Motors. Doubleday/Currency. (Catalog Entry)
Taylor, F. W. (1998). The principles of scientific management. Dover Publications.(Catalog Entry)
Whyte, W. H. (2002). The organization man. University of Pennsylvania Press.(Catalog Entry)
Marketing Seminal Works
Bibliography
Anderson, C. (2008). The long tail: Why the future of business is selling less of more. Hyperion. (Catalog Entry)
Ariely, D. (2008). Predictably irrational: The hidden forces that shape our decisions. Harper. (Catalog Entry)
Beckwith, H. (2012). Selling the invisible: A field guide to modern marketing. Business Plus (Catalog Entry)
Berger, J. (2016). Contagious: Why things catch on. Simon & Schuster. (Catalog Entry)
Coughter, P. (2012). The art of the pitch: Persuasion and presentation skills that win business. Palgrave Macmillan. (Catalog Entry)
Christensen, C. M. (2016). The innovator's dilemma: When new technologies cause great firms to fail. Harvard Business Review Press. (Catalog Entry)
Cialdini, R. B. (2007). Influence: The psychology of persuasion. Collins Business. (Catalog Entry)
Duhigg, C. (2012). The power of habit: Why we do what we do in life and business. Random House. (Catalog Entry)
Gladwell, M. (2013). The tipping point: How little things can make a big difference. Back Bay Books. (Catalog Entry)
Godin, S. (1999). Permission marketing: Turning strangers into friends, and friends into customers. Simon & Schuster. (Catalog Entry)
Godin, S. (2009). Purple cow: Transform your business by being remarkable. Portfolio. (Catalog Entry)
Godin, S. (2008). Tribes: We need you to lead us. Portfolio. (Catalog Entry)
Hatch, D. (1999). Method marketing: How to make a fortune by getting inside the heads of your customers. Bonus Books. (Catalog Entry)
Heath, C., & Heath, D. (2008). Made to stick: Why some ideas survive and others die. Random House, Inc. (Catalog Entry)
Kawasaki, G. (2012). Enchantment: The art of changing hearts, minds and actions. Portfolio/Penguin. (Catalog Entry)
Kennedy, D. S. (2011). The ultimate marketing plan: Target your audience! Get out your message! Build your brand! Adams Business. (Catalog Entry)
Kim, W. C., & Mauborne, R. (2005). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant. Harvard Business School Press. (Catalog Entry)
Kotler, P. (2014). Kotler on marketing: How to create, win, and dominate markets. Free Press. (Catalog Entry)
Lerman, S. (2018). Building better brands: A comprehensive guide to brand strategy and identity development. Adams Media Corporation. (Catalog Entry)
Levine, R., Locke, C., Searls, D., & Weinberger, D. (2000). The cluetrain manifesto: The end of business as usual. Perseus Books. (Catalog Entry)
Levinson, J. C. (2007). Guerrilla marketing: Easy and inexpensive strategies for making big profits from your small business. Houghton Mifflin. (Catalog Entry)
Levitt, T. (1962). Innovation in marketing: New perspectives for profit and growth. McGraw-Hill. (Catalog Entry)
Levitt, T. (1986). The marketing imagination. Free Press. (Catalog Entry)
Levitt, T. (2015). Marketing myopia. Harvard Business Review Press. (ebook)
Lindstrom, M. (2010). Buy ology: Truth and lies about why we buy. Doubleday. (ebook)
Moore, G. A. (2014). Crossing the chasm: Marketing and selling disruptive product to mainstream customers. HarperBusiness. (print)
Ogilvy, D. (1985). Ogilvy on advertising. Vintage Books. (ebook)
Porter, M. E. (1998). Competitive advantage: Creating and sustaining superior performance. Free Press. (ebook)
Ries, A., & Trout, J. (1986). Marketing warfare. McGraw-Hill. (print)
Ries, A., & Trout, J. (2001). Positioning: The battle for your mind. McGraw-Hill. (print)
Rosen, E. (2022). The anatomy of buzz: How to create word-of-mouth marketing. Doubleday/Currency. (ebook)
Schwartz, E. M. (1966). Breakthrough advertising: How to write ads that shatter traditions and sales records. Prentice-Hall.
Sernovitz, A. (2006). Word of mouth marketing: How smart companies get people talking. Kaplan Publishing.
Sullivan, L., & Boches, E. (2016). Hey, Whipple, squeeze this: The classic guide to creating great ads. Wiley. (ebook)
Weiss, M. J. (1988). The clustering of America. Harper & Row. (print)