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Marketing: Journal Articles

A guide for Business students obtaining a B.S. in Marketing

Databases

Scholarly Journal Articles vs Non-Scholarly Journal Articles

What is the difference between a scholarly journal article and a non-scholarly journal article?

SCHOLARLY JOURNAL ARTICLES                       NON-SCHOLARLY JOURNAL ARTICLES   

Written by academic specialist/researcher                    Written by journalist/ professional writer 

Advances scholarship                                                    Informs and entertains 

Narrow subject                                                               Broad subject 

Longer article                                                                 Shorter article 

Includes bibliography                                                     Does not contain bibliography   

Published in peer-reviewed journal                               Published in magazine or trade journal 

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