From "About Us" page: "Ad Age is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape.
From vital print editions to must-attend events and innovative platform offerings, its industry-leading offerings include the coveted A-List & Creativity Awards, the Ad Age Next Conference, and proprietary data such as the Leading National Advertisers Report from the Ad Age Datacenter."
The FTC's website provides rules and guidelines that protect consumers while helping businesses by maintaining the credibility of the Internet as a marketing medium.
The American Marketing Association's mission is "to be the most relevant force and voice shaping marketing around the world, an essential community for marketers."
Provides information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.
Website Evaluation Tips
Think about each of these things when evaluating a website.
Authority: Who is responsible for creating the web page? Is there a publisher or sponsor of the web page? Can you find information about the author and publisher? Might the author and publisher have a bias that could color the information provided on their website? (Hint: Scroll down to the very bottom of the web page to see who owns the copyright to the site.)
Audience: Who is this website created for? Is the content geared towards an age group or population group? If so, is it still an appropriate source for your scholarly research?
Accuracy: How does the information compare to other sources that you have found on the topic? Does the site reference other sources to back-up its information?
Content: What is the content of the website - images, articles, a blog? The type of domain (.edu, .gov, .org) may provide some clues about the information. Can you detect a bias? Are there cited references?
Currency: How recent is the website? Is there information on when it was last updated?
