Decision Theory Seminal Works
Bibliography
Ajzen, I. & Fishein, M. (1980). Understanding and Predicting Social Behavior. Englewood Cliffs: Prentice-Hall: ISBN: 0139364358
Bensoussan, B. & Flesher, C. (2012). Analysis Without Paralysis: 12 Tools to Make Better Decisions. NY: Pearson: ISBN: 013310129
Bram, U. (2013). Thinking Statistically. CreateSpace Independent Publishing Platform: ISBN: 1481173502
Cohen, J. (1988). Statistical Power Analysis for the Behavioral Sciences. NY: Routledge: ISBN: 0805802835
Gigerenzer, G. (2008). Gut Feelings: The Intelligence of the Unconscious. NY: Penguin: ASIN: B000TO0T8U
Gladwell, M. (2005). Blink: The Power of Thinking Without Thinking. NY: Little, Brown & Co. : ASIN: B009CV5GX4
Goodwin, P. & Wright, G. (2004). Decision Analysis for Management Judgment. Chichester: Wiley: ISBN: 0470861088
Halleman, J. (2010). Why We Make Mistakes: How We Look Without Seeing, Forget Things in Seconds, and Are All Pretty Sure We Are Well Above Average. NY: Broadway Books: ISBN: 0767928061
Hammond, J. S. & Keeney, R. (1998). Smart Choices: A Practical Guide to Making Better Decisions. Cambridge, MA: Harvard Business Review Press: ISBN: 0875848575
Heath, C. & Heath, D. (2013). Decisive: How to Make Better Choices in Life and Work. NY: Crown Business: ISBN: 0307956393
Kahnemank, D. (2011). Thinking, Fast and Slow. NY: Farrar, Straus and Giroux: ASIN: B00555X80A
Keeney, R. L. (1992). Value=focused Thinking – A Path to Creative Decision-making. Cambridge, MA: Harvard University Press: ASIN: B00N4JDYF2
Koomey, J. G. (2008). Turning Numbers into Knowledge: Mastering the Art of Problem Solving. NY: Analytics Press: ISBN 0970601921
Leach, P. (2006). Why Can’t You Just Give Me the Number? An Executive’s Guide to Using Probabilistic Thinking to Manage Risk and Make Better Decisions. NY: Probabilistic Publishers: ISBN: 0964793857
Lehrer, J. (2009). How We Decide. NY: Houghton Miller: ASIN: B00QD981FG
Lempert, R., Popper, S., & Bankes, S. (2003). Shaping the Next One Hundred Years: New Methods for Quantitative, Long-term Policy Analysis. RAND Corp: ISBN:0833032755
Morgan, M. G. & Henrion, M. (1992). Uncertainty: A Guide to Dealing with Uncertainty in Quantitative Risk and Policy Analysis. Cambridge University Press: ISBN: 0521427444
Nutt, P. (2002). Why Decisions Fail: Avoiding the Blunders and Traps that Lead to Debacles. NY: Berrett-Koehler Publishers: ASIN: B001QCX4I6
Raiffa, H. (1970). Decision Analysis – Introductory Lectures on Choices. NY: Addison-Wesley Publishing Company: ISBN 0201062909
Rosenzweig, P. (2007). The Halo Effect… and Eight Other Business Delusions That Deceive Managers. NY: Simon & Schuster: ISBN: 0743291263
Schwartz, B. (2009). The Paradox of Choice: Why More Is Less. NY: Harper Perennial: ISBN: 00600005696
Shore, Z. (2005). Blunder: Why Smart People Make Bad Decisions. NY: Bloomsbury USA: ISBN: 1596916435
Siegel, E. (2013). Predictive Analytics: The Power to Predict Who Will Click, Lie, or Die. NY: Wiley: 1118356853
Silver, K. (2012). The Signal and the Noise: Why So Many Predictions Fail – But Some Don’t. NY: Penguin Press: ISBN: 1594204111
Surowiecki, J. (2005). The Wisdom of Crowds. NY: Anchor: ISBN: 0385721707
Taleb, N. N. (2007). Fooled By Randomness: The Hidden Role of Chance in Markets and in Life. NY: Random House: ASIN: B003JHKLIN
Useem, M. (2008). The Go Point: When It’s Time to Decide – Knowing What to Do and When to Do It. NY: Crown Business: ISBN: 1400082986
Management Seminal Works
Bibliography
Andrews, K. R. (1994). The Concept of Corporate Strategy. NY: McGraw Hill. ISBN 0256183295
Argyris, C. & Schon, D. (1998). Organizational Learning. NY: Wiley-Blackwell. ISBN 0631213090
Barnard, C. (1971). The Functions of the Executive. Cambridge, MA: Harvard University Press. ISBN 0674328035
Bennis, W. (2003). On Becoming a Leader. NY: Basic Books. ISBN 073208175
Bennis, W. & Nanus, B. (1985). Strategies for Taking Charge. NY: Harper & Row. ISBN 006015246X
Blanchard, K. & Johnson, S. (1982). The One Minute Manager. NY: William Morrow & Co. ISBN 0688014291
Buckingham, M. & Coffman, C. (1999). First, Break All the Rules. NY: Pocket Books. ISBN 1416502661
Burns, J. M. (1978). Leadership. NY: Harper& Row. ISBN 0061319759
Champy, J. & Hammer, M. (1993). Reengineering the Corporation: A Manifesto for Business. NY: Harper Collins. ISBN 0887306403
Chandler, A. D. (1962). Strategy and Structure: Chapters in the History of Industrial Enterprise. NY: Beard Books. ISBN 158789198X
Collins, J. (2001). Good to Great: Why Some Companies Make the Leap… and Others Don’t . NY: Harper Business. ISBN 0066620996
Collins, J. & Porras, J. (1994). Built to Last: Successful Habits of Visionary Companies. NY: Harper Business. ISBN 0060566104
Cyert, R. M. & and March, J. G. (1992). A Behavioral Theory of the Firm. NY: Wiley-Blackwell. ISBN 0631174516
Deming, W. E. (1982). Out of Crisis. MA: MIT Press. ISBN 0262541157
Drucker, P. (1954). The Practice of Management. NY: Harper & Row. ASIN BOOOMTCYLM
Drucker, P. (2001) The Essential Drucker. NY: Harper Business. ASIN BOOEDYYTMY
Fayol, H. (1967) General and Industrial Management. NY: Pitman Publishers. ISBN 0273414925
Follett, M. P. (1940) Dynamic Administration. NY: Harper & Row. ASIN BOO1BZ4Z4J4Q
Forrester, M. W. (1961). Industrial Dynamics NY: Productivity Pr Co. ISBN 0915299887
Gerber, M. E. (1985). The E-Myth Revisited: Why Most Small Businesses Don’t Work and What To Do About It. NY: Ballinger Publishing Co. ISBN 0887300405
Goleman, D. (1995). Emotional Intelligence. NY: Bantam. ASIN BOOOJMKVCG
Goldratt, E. (1986). The Goal. North River Press. ISBN 0884270610
Hamel, G. & Prahalad, C. K., (1996). Competing for the Future. Cambridge, MA: Harvard University Press. ASIN BOO4OCO70S
Handy, C. (1989). The Age of Unreason , Cambridge, MA: Harvard Business School Press. ISBN 0875542461
Herzberg, F. (1964). The Motivation to Work. NY: John Wiley & Sons. ASIN B007WTJA04
Kanter, R. M. (1985) The Change Masters: Innovation for Productivity. NY: Free Press. ISBN 0875842461
Kotter, J. (1996). Leading Change. Cambridge, MA: Harvard Business School Press. ASIN B003ODC03K
Mayo, E. (1946). The Human Problems of an Industrial Civilization. Cambridge, MA: Harvard University Press. ASIN B000ROCSB2
McGregor, D. (1960). The Human Side of Enterprise. NY: McGraw Hill. ISBN 0070450927
Mintzberg, H. (1994) The Rise and Fall of Strategic Planning. NY: Free Press. ISBN 1476754764
Pande, P. S., Neuman, R. P., & Cavanagh, R. R. (2000). The Six Sigma Way: How GE, Motorola and other Top Companies are Honing Their Performance. McGraw-HillThomas Peters and Robert Waterman, In Search of Excellence (1982)
Peters, T. & Waterman, R. (1982). In Search of Excellence. NY: Warner Publishing. ISBN 0446378453
Porter, M. (1998). Competitive Strategy: Techniques for Analyzing Industries and Competitors. NY: Free Press. ISBN 0684841460
Schein, E. (2004). Organizational Culture and Leadership. San Francisco, CA: Jossey-Bass. ISBN 0787875974
Senge, P. (1994). The Fifth Discipline: The Art and Practice of the Learning Organization. NY: Doubleday & Co. ISBN 0385260954
Simon, H. (1976). Administrative Behavior. NY: Free Press. ISBN 0029290007
Sloan, A. P. (1964). My Years With General Motors: A Personal Account By the Former Chief Executive. NY: Doubleday & Co. ASIN B001P4H8Z0
Taylor, F. (1912). The Principles of Scientific Management. NY: Dover Publications. ISBN 0486299880
Whyte, W. H. (1957). The Organization Man. NY: Simon & Schuster. ASIN B001YQ1BGNY: Simon & Schuster. ASIN B001YQ1BG
Marketing Seminal Works
Bibliography
Anderson, C. (2006). The Long Tail: Why the Future of Business Is Selling Less of More. NY: Hyperion. ASIN B0032VALR6
Ariely, D. (2008). Predictably Irrational: The Hidden Forces That Shape Our Decisions. NY: HarperCollins: ASIN B0082PHV80
Beckwith, H. (1999). Selling the Invisible: A Field Guide to Modern Marketing. NY: Business Plus: ISBN 00446672319
Berger, J. (2013). Contagious: Why Things Catch On. NY: Simon & Schuster: ISBN: 1450686579
Coughter, P. (2012). The Art of the Pitch: Persuasion and Presentation Skills that Win Business. NY: Doubleday: ISBN: 978-1-137-51233-8
Chan Kim, W. & Mauborgne, R. (2005). Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. MA: Harvard Review Press: ISBN: 10: 1591396190
Christensen, C. (2011). The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business. NY: Random House Publishing: ISBN: 0062060244
Cialdini, R. (2006). Influence: The Psychology of Persuasion. NY: William Morrow & Co.: ISBN:0061241894X
Duhigg, C. (2012). The Power of Habit: Why We Do What We Do in Life and Business. NY: Random House: ISBN: 1400069289
Gladwell, M. (2002). The Tipping Point: How Little Things Can Make a Big Difference. NY: Back Bay Books: ISBN: 9780316346627
Godin, S. (1999). Permission Marketing: Turning Strangers Into Friends and Friends Into Customers. NY: Simon & Schuster: ISBN: 0684856360
Godin, S. (2003). Purple Cow. NY: Portfolio Publishing: ISBN: 159184021X
Godin, S. (2008). Tribes: We Need You To Lead Us. NY: Portfolio Publishing: ISBN: 1591842336
Hatch, D. (1995). Method Marketing. NY: Taylor Trade Publishing: ISBN: 156625115X
Heath, C. & Heath, D. (2007). Made to Stick: Why Some Ideas Survive and Others Die. NY: Random House Publishing: ISBN: 1400064287
Kawaski, G. (2012). Enchantment: The Art of Changing Hearts, Minds, and Actions. NY: Portfolio Publishing: ISBN: 1591845831
Kennedy, D. (2011). The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand! MA: Adams Media.
Kotler, P. (1999). Kotler on Marketing: How to Create, Win, and Dominate Markets. NY: Simon & Schuster: ISBN: 0684850338
Levine, R, Locke, C., Searles, D., & Weinberger, D. (2001). The Cluetrain Manifesto: The End of Business as Usual. Cambridge, MA: Perseus Publishing.
Levitt, T. (1962). Innovation in Marketing: New Perspectives for Profit and Growth. NY: McGraw-Hill: ISBN: 0070373779
Levitt, T. (1986). The Marketing Imagination. NY: Free Press: ISBN: 0029190908
Levitt, T. (2008). Marketing Myopia. Cambridge, MA: Harvard Business Review Press: ISBN:1422126013
Levinson, J. C. & Levinson, J. (2007). Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business. MA: Houghton Mifflin: ISBN: 0618785914
Lerman, S. (2013). Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development. Ohio: HOW Books.
Lindstrom, M. (2010). Buyology: Truth and Lies and Why We Buy. NY: Crown Business Publishing: ISBN: 0385523890
Moore, G. (1991). Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers. NY: HarperBusiness:ISBN: 0062292986
Ogilvy, D. (1985). Ogilvy on Advertising. NY: Vintage Publishers: ISBN: 039472903X
Porter, M. (1998). Competitive Advantage: Creating and Sustaining Superior Performance. NY: Free Press: ISBN: 0684841460
Reis, A. & Trout, J. (1997). Marketing Warfare. NY: McGraw Hill: ISBN: 0070527263
Reis, A. & Trout, J. (2000). Positioning: The Battle for Your Mind. NY: McGraw Hill: ISBN:1440511845
Rosen, E. (2002) The Anatomy of Buzz. NY: Doubleday: ISBN: 0385496680
Schwartz, E. (2004). Breakthrough Advertising: How To Write Ads that Shatter Traditions and Sales Records. NY: Bottom Line Books: ISBN: 0887232981
Semovitz, A. & Godin, S. (2012). Word of Mouth Marketing: How Smart Companies Get People Talking. NY: Kaplan Press: ISBN: 1427798613
Sullivan, L. (2008). Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising. NY: Wiley & Co.: ISBN: 0470190736
Weiss, M. (1988). The Clustering of America. NY: HarperCollins: ISBN: 0060157909