Company & Industry Research: Books

Chronicles the best and the worst of Apple Computer's remarkable story.

In 2008, eight years after stepping down as Starbucks' CEO, Schultz returned to oversee the company's operations during a moment in history that left no company unscathed. "Onward" tells the remarkable story of Schultz's return and the company's ongoing transformation.

In this book, the author investigates the largest and most powerful private corporation in the United States, revealing the true extent of its power. ExxonMobil's annual revenues are larger than the economic activity in the great majority of countries. This book pulls back the curtain, tracking the corporation's recent history and its central role on the world stage, beginning with the Exxon Valdez accident in 1989 and leading to the Deepwater Horizon oil spill in the Gulf of Mexico in 2010.